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Interview: Shep Kaufman, Founder of Aerochannel.com
We’ve all had a few horrific airport experiences where despite careful planning, things have gone wrong. The parking lots were full, the check-in lines were outrageously long, or suddenly an airline’s...
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Interview: Alaia Williams, Professional Organizer, One Organized Life
Whether it’s a New Year’s resolution, a promise we make around tax time, or even something we swear to do repeatedly throughout the year, it’s something most of us like to put off until we really have...
View ArticleThe Boss of You. Big Book for Small Businesses.
A friend recently told me that she hates her job, is trying to do everything she can to get fired and eager to become her own boss. In this economy, most people I know are doing everything they can to...
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Book Reviews: Birthing the Elephant and My So-Called Freelance Life
As a freelancer, I think it’s not only a good idea to occasionally review, re-think and re-tool one’s business strategies, it’s necessary, especially against the backdrop of a weak economy in which...
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About to ditch print marketing? Don't. Not yet.
If I had a buck for each time a friend or client asked whether they should forego their direct mail campaigns and/or their printed marketing collateral, I’d be swimming in Benjamins. My answer is...
View ArticleYou Need to Put Video on Your Website. You do? Why?
In recent months, I’ve been working increasingly on scripts for audiovisual products, and because of this (in addition to my background as a TV reporter/producer and filmmaker), several people have...
View ArticleMaking Web Video: Before you hit Record, Have a Great Idea
Personally, I think the possibilities are endless when it comes to making a great video for your website, which is probably why I find the topic so interesting. To me, it’s another form of storytelling...
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